Generally, when asked to think about the most preferred music streaming service, Spotify and Apple Music are probably the first two answers that come to mind. If he’s in Asia, maybe someone will answer Joox. After that, other names may appear, such as Amazon Prime Music, Deezer, or Pandora.
Although the names above have a pretty solid customer base, none of them are the biggest or most popular music streaming service, at least at the time we published this article.
YouTube, with its 2 billion monthly active users, surpasses all previous brands in terms of number and popularity. How can YouTube, the video streaming service, beat the mighty Spotify when it comes to music?
Spotify is nothing compared to YouTube’s billions
If the Spotify count is impressive, the YouTube count is soooooo astonishing! In fact, if we were to make a “Spotify vs YouTube” comparison, it would be difficult because there are so many differences.
Here’s what you need to know. If you don’t think of a children’s song as a “music video,” then 7 of the top 10 YouTube videos of all time are music videos. Furthermore, 17 of the top 20, 27 of the top 30, and 37 of the top 40 are also music videos.
YouTube has its own advantages and is at the top of the internet all over the world. In fact, YouTube is the second ranked website on Earth. YouTube has the second largest search engine on the web and has more than 30 million daily active users. They watch about a billion videos per day. In addition, YouTube accounts for 37% of all Internet traffic and users watch up to 40 minutes through mobile every day.
More importantly, YouTube is included natively on most Android phones sold globally. By 2020, IDC is targeting Android phones to reach 1.055 million. Spotify? There are very few smartphone brands that include it by default. This gives YouTube a huge advantage over the competition. Google’s video platform is also available in more than 80 languages in more than 100 countries.
Like Spotify and Apple Music, YouTube Music is available for free and has a paid / premium version as well. However, YouTube Music counts for nothing compared to other music services, at least for now. Total new paid YouTube Music subscribers is around 30 million, according to Google’s latest quarterly revenue report. However, that number rose significantly from 20 million last year. This means that the transition from Google Music to YouTube Music quickly generates 10 million new YouTube Music users.
Obviously, YouTube Music is a “starter” service that has lagged far behind Spotify and Apple Music. However, YouTube is way ahead of other services that, while focusing on video, are always number one for music today and perhaps in the future.